Schoenmakerij Shoecare: modern, stylish and ready for the future.

    When Jan Verhave of Shoecare in Amstelveen was given the opportunity to move to a new location approximately 200 metres from his shoe repair shop, he was happy to take it. The new premises are in a prime location in the upscale four-star shopping centre at Rembrandthof, directly opposite a large and popular supermarket. Business is doing well, with a constant stream of activity in the shop, even though some of his existing customers are still getting used to finding him at his new location following the recent move. The shop is particularly busy in the afternoons.

    Jan Verhave wanted to create an exclusive shop where both customers and staff would feel comfortable. As Flexam machines have been a trusted name to Jan Verhave and his employees for many years, he turned to Jos America, the manufacturer of these high-end machines. With features such as variable height adjustment, external dust extraction and high-quality finishing, the Shoecare team has access to state-of-the-art technology and is even more motivated to deliver high-quality craftsmanship. Fortunately, Jos America offers more than just machinery: customers can also turn to the company for the complete shop interior, providing a genuine turnkey solution. Through close cooperation between Jan Verhave, Jos America and the interior contractor, a shop and workshop has been created that is both exceptionally attractive and highly efficient. Customers primarily see the shop's appearance – its calling card – where a wide range of services is offered in a clean and tranquil environment. Products are clearly displayed in luxury fittings cabinets and promoted with clear, professional signage. The extensive key-cutting display is showcased to great effect and can also be neatly stored in Jos America's pull-out key cabinets. The shop also features a completely new point-of-sale and computer system, with services that can be ordered automatically. Shoecare's new concept in Amstelveen fits perfectly into the luxurious ambience of the shopping centre and, in terms of both equipment and interior design, is truly ahead of its time.